PREMIUM MEMBER ACCESS

THE $5000
OPERATOR VAULT.
Yours free.

Premium tools, resources and playbooks for putting useful AI to work inside the business you already run.

Immediate accessNo sales call
MEMBER FILEPLAYBOOKS
MEMBER FILERESOURCES
ACTIVE FILEDNA.
TOOLS
PAID-MEMBER LIBRARY$5000FREE ACCESS

WHAT IS INSIDE

THE WHOLE OPERATING JOB.
Not one tiny task.

From daily chaos into a system you can run. Spot where time or momentum slips, decide what earns its place to automate, and turn the work into repeatable operations.

Scattered calls, messy inputs, and paperwork flowing into an organized operating system with clear business outputs
  1. SEE

    Spot what needs attention.

    Find where time, money, or customer momentum is slipping before choosing a fix.

    TOOLS
  2. CHOOSE

    Automate what earns its place.

    Price the opportunity and prioritise the high-friction repetitive work that creates real leverage.

    RESOURCES
  3. BUILD

    Make the work repeatable.

    Turn the decision into a clear operating loop your team can run with AI every day.

    PLAYBOOKS

A PEEK INSIDE

WORKING FILES.
Ready when you are.

Swipe through a few of the practical resources waiting inside the Vault.

CALCULATORDNA.

Automation ROI Calculator

Know whether an automation is worth building before you spend the time.

SCORECARDDNA.

Store Funnel Health Scorecard

See which part of your store deserves attention first.

CHEAT SHEETDNA.

Daily Operating Loop

A repeatable daily rhythm for running the work without losing the thread.

AI TOOLDNA.

AI Text Cleaner

Turn rough AI output into useful copy that sounds like a person wrote it.

EVERYTHING YOU UNLOCK

18 working files, the moment you enter your email.

WORKING TOOLS 10

  • Product-Market Fit (PMF) Scorecard
  • Store & Funnel Health Scorecard
  • Break-Even ROAS & Margin Calculator
  • Ad Hook & Angle Generator
  • Social Card & PDP Share Previewer
  • AI Automation ROI Calculator
  • UTM Campaign Builder
  • AI Text Sanitizer & Social Formatter
  • SEO Health Checker
  • Multi-Platform Social Carousel Generator

OPERATOR RESOURCES 8

  • Edit your product videos with Claude
  • The store operator's Claude Code starter kit
  • The daily operating loop cheat sheet
  • The Clarity teardown kit
  • Get your store audited by Claude
  • Let Claude drive your storefront
  • The email marketing bible for Claude
  • Make your graphics stop looking AI-generated

These are only the starting files. Get the complete collection of tools, resources and playbooks.

GET THE FULL VAULT FREE
$5000

PREMIUM MEMBER LIBRARY

Usually paid.
Yours free.

The same premium collection of operating support we usually share with paid members, unlocked with one email.

TOOLSRESOURCESPLAYBOOKS

BUILT IN A REAL ECOMMERCE BUSINESS

NOT THEORY.
Operator-made.

DNA's systems were first built inside Walkie Walkie, a live Shopify brand, then shaped into practical tools and playbooks for other operators.

WHY WE BUILT DNA

WHO CAN PUT THIS TO WORK?

MAKE THE BUSINESS
YOU ALREADY RUN
AI-ready.

Your business does not need to look like a tech company. It only needs work that repeats, waits or gets missed.

SHOPIFY + DTCEcommerce operators
HOW IT RUNS NOW

You manually check the store, orders, ads, support and email flows, then decide what needs attention.

HOW DNA HELPS

AI watches the recurring signals, surfaces what changed and prepares the next useful action for you.

STORE CHECKS / CUSTOMER REPLIES / CAMPAIGNS / REPORTING

LOCAL + PROFESSIONALService businesses
HOW IT RUNS NOW

Enquiries, quotes, bookings, reminders, invoices and follow-ups depend on one already-busy person.

HOW DNA HELPS

AI organises the admin, prepares responses and keeps the next action moving without losing the human touch.

LEAD INTAKE / QUOTES / SCHEDULING / FOLLOW-UP

CREATOR + CLIENT WORKCreators and lean agencies
HOW IT RUNS NOW

Ideas, research, briefs, content, approvals and client follow-ups live across too many disconnected places.

HOW DNA HELPS

AI turns scattered inputs into organised briefs, draft work and clear follow-ups ready for your judgement.

RESEARCH / CONTENT / CLIENT OPS / PIPELINE

HOW ACCESS WORKS

ONE EMAIL.
Then it is yours.

ENTER

Enter your email.

Tell us where to send access.

OPEN

Open the Vault.

Get immediate access after submitting.

KEEP

Keep the link.

We send you a permanent link by email.

BEFORE YOU OPEN IT

THREE QUICK
answers.

Is this a sales call?

No. Enter your email, get access and use the resources in your own time.

Is the Vault really free?

Yes. There is no card required. We send the permanent access link to your inbox.

Does AI run everything without me?

AI handles repeatable work and prepares the next action. You keep control of judgement, approvals and important decisions.

DNA OPERATOR VAULT

PUT $5000
OF MEMBER RESOURCES
to work.

Immediate accessNo sales call