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THE OPERATOR
TOOLKIT IS open.

39 practical starting points.Choose the work in front of you. Every link below is yours to keep.

WORKING TOOLS

Use the calculators, generators and scorecards in your browser.

  1. 01Product-Market Fit (PMF) ScorecardScore whether your product has true organic market pull or if you are pushing a leaky offer. Evaluated against the Sean Ellis 40% benchmark, 60-day repeat purchase rate, and pricing power.
  2. 02Store & Funnel Health ScorecardAnswer 5 quick questions to evaluate your store conversion funnel, identify hidden margin leaks, and see where visitors are dropping off before checkout.
  3. 03Break-Even ROAS & Margin CalculatorAd platforms report vanity ROAS that hides real costs. Input your real unit numbers to calculate exact Break-Even ROAS and maximum allowable CAC.
  4. 04Ad Hook & Angle GeneratorBeat creative fatigue on Meta & TikTok. Generate 5 proven hook angles grounded in buyer psychology, for a store, a service, or a client offer.
  5. 05Social Card & PDP Share PreviewerEnsure your homepage and product links render sharp 1200x630 cards when shared on X (Twitter), LinkedIn, and Meta messaging.
  6. 06AI Automation ROI CalculatorCalculate how many hours of manual operator grind you can eliminate each month by having an AI operating system run your daily operating tasks.
  7. 07UTM Campaign BuilderBuild clean, error-free tracking URLs for Meta Ads, TikTok Drops, Klaviyo flows, and creator affiliates.
  8. 08AI Text Sanitizer & Social FormatterStrip dead paragraph gaps, invisible Unicode watermarks, and robotic AI preambles from ChatGPT/Claude/Gemini drafts before they hit Facebook, LinkedIn, Threads, X, TikTok, Instagram, or WhatsApp.
  9. 09SEO Health CheckerDrop in any URL and get an instant read on title tags, meta description, headings, canonical and viewport setup, structured data, robots.txt, and sitemap health.
  10. 10Multi-Platform Social Carousel GeneratorZero-API visual carousel maker for LinkedIn (multi-page PDF), Instagram (4:5 PNGs), and TikTok (9:16 vertical slides). Turn raw notes, markdown, or proven frameworks into high-converting slide decks in seconds.
  11. 11Inventory Reorder Point & Safety Stock CalculatorWork out the exact level to reorder at from your real daily demand and supplier lead time. Includes safety stock, days of cover, and a stockout warning before you run out.
  12. 12Effective Hourly Rate & Scope Creep CalculatorFind the rate you actually earn after unpaid revisions, admin, and scope changes. Shows the gap between your quoted rate and your real one, in dollars.
  13. 13Free Shipping Threshold CalculatorSee what share of your revenue shipping actually eats, the order value that covers a courier cost, and the threshold that keeps the margin intact.
  14. 14LTV to CAC Ratio CalculatorCompare what a customer is worth against what you pay to get one, and see how many months it takes to recover the acquisition cost from your own numbers.
  15. 15Cash Runway CalculatorWork out how many months of cash you have left at your real monthly burn, the date it runs out, and the revenue you need each month to break even.
  16. 16AI Visibility Readiness ScorecardScore how ready your business is to be found and quoted by AI assistants. Eight questions covering your own site, structured data, and off-site proof.
  17. 17Discount Depth Break-Even CalculatorFind the deepest discount an order can carry before it stops paying for itself, and see what the discount you run today costs you per order and per month.
  18. 18Brand Deal Rate Floor CalculatorWork out the least a brand deal can pay before it costs you money, once labour, production, exclusivity, and usage rights are counted. Your floor, not a market rate.
  19. 19Client Churn Revenue at Risk CalculatorPut a monthly churn rate against your client book and see the revenue and margin it costs you a year, the clients you must replace, and what halving it would keep.
  20. 20Ad Creative Fatigue Crossover CalculatorTrack how often the same people see your ads, compare it against the threshold you set, and find out how many weeks until the creative burns out on your account.
  21. 21Independent vs Agency Support Worker CalculatorCompare what you keep as an independent support worker against agency pay. Enter your billed rate, agency wage, hours, and yearly costs to see your net difference.

OPERATOR RESOURCES

Open the guides, checklists and implementation kits.

  1. 01Edit your product videos with ClaudePoint Claude at a raw product clip and it captions, cuts, and exports a finished ad. Open-source framework, plus our setup and prompt to ship the video.
  2. 02The store operator's Claude Code starter kitThe CLAUDE.md template and folder shape we run for every store, plus three skills that make Claude work one thread at a time with clean handoffs.
  3. 03The daily operating loop cheat sheetThe exact morning checklist a real store runs on: what to check, in what order, and what to safely ignore. One page, printable, no login required to use it.
  4. 04The Clarity teardown kitA one-page cheat sheet on the 8 Microsoft Clarity signals worth watching, plus Clarity Lens, a Claude skill that finds the one funnel stage actually leaking.
  5. 05Get your store audited by ClaudeA free, read-only Shopify audit pack: five skills that read your store and connected tools, then hand back what is broken, risky, or fine, in plain language.
  6. 06Let Claude drive your storefrontAn open-source browser-automation tool that lets Claude click and check pages like a person. Our guide turns that into a checkout QA pass and price check.
  7. 07The email marketing bible for ClaudeAn open-source pack of deliverability benchmarks, segmentation rules, and 19 playbooks, turned into a Claude skill, plus prompts for real Klaviyo flows.
  8. 08Make your graphics stop looking AI-generatedTwo open-source design-taste skills that stop Claude defaulting to generic gradients and stock-photo looks, plus our art-direction prompt for a real graphic.
  9. 09Make your business readable by AI assistantsEight questions that decide whether an AI assistant can describe your business accurately or is guessing. Score them, fix your two lowest, re-score in 90 days.
  10. 10Order on a number instead of on instinctTurns how much you sell, how long your supplier takes, and how variable that time is into a reorder point you can put in your ordering sheet today.
  11. 11Write proposals you can actually defendA proposal template with revision limits and change order clauses, plus a tracker that shows the hourly rate you really earn after counting free hours.
  12. 12Pick a free shipping threshold that does not cost you moneyWorks out the order value at which giving shipping away costs you nothing, then has you test three thresholds against your own orders before you launch one.
  13. 13Know the deepest discount that still pays youCalculate your maximum viable discount from real costs, check contribution margins across discount bands, and protect cash flow.
  14. 14Work out what a customer is worth before you spend on themFour formulas, four inputs, and a cohort grid that makes you pull every one of them from your own store data instead of assuming them.
  15. 15Know how many weeks your business has, every weekA rolling 13 week cash sheet, a monthly breakeven tracker, and a short guide to the four ways a runway number gets quietly overstated.
  16. 16Know your floor before a brand emails youCalculate your minimum viable brand deal rate from your hours, production costs, and usage rights with a one-page agreement brief.
  17. 17Catch churn at day 30 instead of day 90Track churn reason codes, catch cancellations at day 30 instead of day 90, and run save conversations without default discounting.
  18. 18Work out your own creative fatigue thresholdFind your real ad fatigue threshold, set up a rolling creative rotation calendar, and separate tired ads from offer problems.

NOT SURE WHERE TO START?

Show us how your business runs. We will help you find the repetitive work worth removing first.

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