EXAMPLES

WHAT IT LOOKS LIKE
WHEN IT IS DOING ITS JOB.

One of these is a real, running example. The rest are walked examples: the operating model we would build first for a business like yours, shown honestly as a plan rather than dressed up as a result.

REAL, AND RUNNING NOW

Walkie Walkie Live client example

A live Australian ecommerce brand where DNA’s systems are built, tested and improved under real operating conditions every day. The daily brief below is the real artifact the owner works from: store checks, drafted customer replies and content work, gathered into one read rather than six tabs.

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Walkie Walkie daily brief showing store checks, drafted customer replies and content work
THE DAILY BRIEF / OPERATING PROTOTYPE

WHAT TO LOOK AT

  • Store checks flagged as watch or do before they need chasing.
  • Customer replies drafted in the brand's own tone, waiting for one-click approval.
  • Content and campaign work queued, not scattered across separate tools.

WALKED EXAMPLES

THE SAME THREE
BUSINESSES, THREE WEEKS.

Each is a worked example of the operating model, not a promised result. What you would actually get is decided in the Diagnosis, against your real numbers.

01

Ecommerce

Know what sells, what costs you money, and what to do next.

Today

  • Open Shopify, Meta, Klaviyo and a supplier spreadsheet before breakfast
  • Chase the same order-status replies by hand, all day
  • Find out a product sold out, after customers already complained
  • See a campaign is unprofitable, days after the money was spent

With DNA

  • One morning brief: stock risks, margin flags, and the replies waiting
  • Order status and account questions answered automatically, in your voice
  • Reorder and restock alerts before something sells out or expires
  • Break-even ad thresholds that pause spend before it leaks

What stays human

  • Which products to push and when to discount
  • The judgement call on a difficult customer
  • Your brand voice and your supplier relationships
SEE ECOMMERCE IN FULL
02

Agencies & Coaches

Stop losing leads. Spend less time chasing, preparing and reporting.

Today

  • Leads sit in an inbox, unworked, until they are cold
  • Every proposal is rebuilt from a blank document
  • Approvals and invoices are chased across scattered threads
  • Each client report is assembled manually, the night before

With DNA

  • New enquiries qualified and a reply drafted for your approval
  • Proposals built from your approved content, not a blank page
  • Onboarding, approvals and invoice follow-up run on their own
  • Client reporting pulled together automatically, ready to send

What stays human

  • The strategy and the advice you are paid for
  • Tough client conversations and delivery judgement
  • The relationship and the pitch that wins the work
SEE AGENCIES & COACHES IN FULL
03

Influencers

Turn your audience and ideas into a business that runs more smoothly.

Today

  • Sponsorship mail and DMs pile up between content days
  • Every post is rewritten by hand for each platform
  • Repeated audience questions answered from scratch every time
  • Income and deliverables tracked in an ever-growing spreadsheet

With DNA

  • Brand-deal enquiries sorted, with a reply drafted in your voice
  • One idea repurposed across email, LinkedIn, blog and video
  • Your best answers turned into evergreen content and products
  • Income, deadlines and deliverables tracked in one place

What stays human

  • What you say and how you say it is the product
  • The brand partnerships and the creative calls
  • Your relationship with your audience
SEE INFLUENCERS IN FULL

START HERE

WANT ONE FOR
YOUR BUSINESS?

Thirty minutes, no pitch deck, no obligation. We will tell you which of these is closest to you, and what we would build first.