CALCULATORDNA.
Automation ROI Calculator
Know whether an automation is worth building before you spend the time.
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OPERATOR TOOLKIT.
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Premium tools, resources and playbooks for putting useful AI to work inside the business you already run.
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Every tool, resource, and playbook is unlocked below. You can also open the dedicated vault page .
Working Tools (21)
Calculators, generators, and scorecards ready to use in your browser.
- Product-Market Fit (PMF) ScorecardScore whether your product has true organic market pull or if you are pushing a leaky offer. Evaluated against the Sean Ellis 40% benchmark, 60-day repeat purchase rate, and pricing power.
- Store & Funnel Health ScorecardAnswer 5 quick questions to evaluate your store conversion funnel, identify hidden margin leaks, and see where visitors are dropping off before checkout.
- Break-Even ROAS & Margin CalculatorAd platforms report vanity ROAS that hides real costs. Input your real unit numbers to calculate exact Break-Even ROAS and maximum allowable CAC.
- Ad Hook & Angle GeneratorBeat creative fatigue on Meta & TikTok. Generate 5 proven hook angles grounded in buyer psychology, for a store, a service, or a client offer.
- Social Card & PDP Share PreviewerEnsure your homepage and product links render sharp 1200x630 cards when shared on X (Twitter), LinkedIn, and Meta messaging.
- AI Automation ROI CalculatorCalculate how many hours of manual operator grind you can eliminate each month by having an AI operating system run your daily operating tasks.
- UTM Campaign BuilderBuild clean, error-free tracking URLs for Meta Ads, TikTok Drops, Klaviyo flows, and creator affiliates.
- AI Text Sanitizer & Social FormatterStrip dead paragraph gaps, invisible Unicode watermarks, and robotic AI preambles from ChatGPT/Claude/Gemini drafts before they hit Facebook, LinkedIn, Threads, X, TikTok, Instagram, or WhatsApp.
- SEO Health CheckerDrop in any URL and get an instant read on title tags, meta description, headings, canonical and viewport setup, structured data, robots.txt, and sitemap health.
- Multi-Platform Social Carousel GeneratorZero-API visual carousel maker for LinkedIn (multi-page PDF), Instagram (4:5 PNGs), and TikTok (9:16 vertical slides). Turn raw notes, markdown, or proven frameworks into high-converting slide decks in seconds.
- Inventory Reorder Point & Safety Stock CalculatorWork out the exact level to reorder at from your real daily demand and supplier lead time. Includes safety stock, days of cover, and a stockout warning before you run out.
- Effective Hourly Rate & Scope Creep CalculatorFind the rate you actually earn after unpaid revisions, admin, and scope changes. Shows the gap between your quoted rate and your real one, in dollars.
- Free Shipping Threshold CalculatorSee what share of your revenue shipping actually eats, the order value that covers a courier cost, and the threshold that keeps the margin intact.
- LTV to CAC Ratio CalculatorCompare what a customer is worth against what you pay to get one, and see how many months it takes to recover the acquisition cost from your own numbers.
- Cash Runway CalculatorWork out how many months of cash you have left at your real monthly burn, the date it runs out, and the revenue you need each month to break even.
- AI Visibility Readiness ScorecardScore how ready your business is to be found and quoted by AI assistants. Eight questions covering your own site, structured data, and off-site proof.
- Discount Depth Break-Even CalculatorFind the deepest discount an order can carry before it stops paying for itself, and see what the discount you run today costs you per order and per month.
- Brand Deal Rate Floor CalculatorWork out the least a brand deal can pay before it costs you money, once labour, production, exclusivity, and usage rights are counted. Your floor, not a market rate.
- Client Churn Revenue at Risk CalculatorPut a monthly churn rate against your client book and see the revenue and margin it costs you a year, the clients you must replace, and what halving it would keep.
- Ad Creative Fatigue Crossover CalculatorTrack how often the same people see your ads, compare it against the threshold you set, and find out how many weeks until the creative burns out on your account.
- Independent vs Agency Support Worker CalculatorCompare what you keep as an independent support worker against agency pay. Enter your billed rate, agency wage, hours, and yearly costs to see your net difference.
Operator Kits & Resources (18)
Guides, checklists, and implementation kits.
- Edit your product videos with ClaudePoint Claude at a raw product clip and it captions, cuts, and exports a finished ad. Open-source framework, plus our setup and prompt to ship the video.
- The store operator's Claude Code starter kitThe CLAUDE.md template and folder shape we run for every store, plus three skills that make Claude work one thread at a time with clean handoffs.
- The daily operating loop cheat sheetThe exact morning checklist a real store runs on: what to check, in what order, and what to safely ignore. One page, printable, no login required to use it.
- The Clarity teardown kitA one-page cheat sheet on the 8 Microsoft Clarity signals worth watching, plus Clarity Lens, a Claude skill that finds the one funnel stage actually leaking.
- Get your store audited by ClaudeA free, read-only Shopify audit pack: five skills that read your store and connected tools, then hand back what is broken, risky, or fine, in plain language.
- Let Claude drive your storefrontAn open-source browser-automation tool that lets Claude click and check pages like a person. Our guide turns that into a checkout QA pass and price check.
- The email marketing bible for ClaudeAn open-source pack of deliverability benchmarks, segmentation rules, and 19 playbooks, turned into a Claude skill, plus prompts for real Klaviyo flows.
- Make your graphics stop looking AI-generatedTwo open-source design-taste skills that stop Claude defaulting to generic gradients and stock-photo looks, plus our art-direction prompt for a real graphic.
- Make your business readable by AI assistantsEight questions that decide whether an AI assistant can describe your business accurately or is guessing. Score them, fix your two lowest, re-score in 90 days.
- Order on a number instead of on instinctTurns how much you sell, how long your supplier takes, and how variable that time is into a reorder point you can put in your ordering sheet today.
- Write proposals you can actually defendA proposal template with revision limits and change order clauses, plus a tracker that shows the hourly rate you really earn after counting free hours.
- Pick a free shipping threshold that does not cost you moneyWorks out the order value at which giving shipping away costs you nothing, then has you test three thresholds against your own orders before you launch one.
- Know the deepest discount that still pays youCalculate your maximum viable discount from real costs, check contribution margins across discount bands, and protect cash flow.
- Work out what a customer is worth before you spend on themFour formulas, four inputs, and a cohort grid that makes you pull every one of them from your own store data instead of assuming them.
- Know how many weeks your business has, every weekA rolling 13 week cash sheet, a monthly breakeven tracker, and a short guide to the four ways a runway number gets quietly overstated.
- Know your floor before a brand emails youCalculate your minimum viable brand deal rate from your hours, production costs, and usage rights with a one-page agreement brief.
- Catch churn at day 30 instead of day 90Track churn reason codes, catch cancellations at day 30 instead of day 90, and run save conversations without default discounting.
- Work out your own creative fatigue thresholdFind your real ad fatigue threshold, set up a rolling creative rotation calendar, and separate tired ads from offer problems.
MEMBER FILEPLAYBOOKS
MEMBER FILERESOURCES
ACTIVE FILEDNA.
TOOLSPAID-MEMBER LIBRARY$5000FREE ACCESS
WHAT IS INSIDE
THE WHOLE OPERATING JOB.
Not one tiny task.
From daily chaos into a system you can run. Spot where time or momentum slips, decide what earns its place to automate, and turn the work into repeatable operations.
A PEEK INSIDE
WORKING FILES.
Ready when you are.
Swipe through a few of the practical resources waiting inside the Toolkit.
SCORECARDDNA.
Store Funnel Health Scorecard
See which part of your store deserves attention first.
CHEAT SHEETDNA.
Daily Operating Loop
A repeatable daily rhythm for running the work without losing the thread.
AI TOOLDNA.
AI Text Cleaner
Turn rough AI output into useful copy that sounds like a person wrote it.
EVERYTHING YOU UNLOCK
39 working files, the moment you enter your email.
WORKING TOOLS 21
- Product-Market Fit (PMF) Scorecard
- Store & Funnel Health Scorecard
- Break-Even ROAS & Margin Calculator
- Ad Hook & Angle Generator
- Social Card & PDP Share Previewer
- AI Automation ROI Calculator
- UTM Campaign Builder
- AI Text Sanitizer & Social Formatter
- SEO Health Checker
- Multi-Platform Social Carousel Generator
- Inventory Reorder Point & Safety Stock Calculator
- Effective Hourly Rate & Scope Creep Calculator
- Free Shipping Threshold Calculator
- LTV to CAC Ratio Calculator
- Cash Runway Calculator
- AI Visibility Readiness Scorecard
- Discount Depth Break-Even Calculator
- Brand Deal Rate Floor Calculator
- Client Churn Revenue at Risk Calculator
- Ad Creative Fatigue Crossover Calculator
- Independent vs Agency Support Worker Calculator
OPERATOR RESOURCES 18
- Edit your product videos with Claude
- The store operator's Claude Code starter kit
- The daily operating loop cheat sheet
- The Clarity teardown kit
- Get your store audited by Claude
- Let Claude drive your storefront
- The email marketing bible for Claude
- Make your graphics stop looking AI-generated
- Make your business readable by AI assistants
- Order on a number instead of on instinct
- Write proposals you can actually defend
- Pick a free shipping threshold that does not cost you money
- Know the deepest discount that still pays you
- Work out what a customer is worth before you spend on them
- Know how many weeks your business has, every week
- Know your floor before a brand emails you
- Catch churn at day 30 instead of day 90
- Work out your own creative fatigue threshold
These are only the starting files. Get the complete collection of tools, resources and playbooks.
GET THE FULL TOOLKIT FREE$5000
PREMIUM MEMBER LIBRARY
Usually paid.
Yours free.
The same premium collection of operating support we usually share with paid members, unlocked with one email.
TOOLSRESOURCESPLAYBOOKS
BUILT IN A REAL ECOMMERCE BUSINESS
NOT THEORY.
Operator-made.
DNA's systems were first built inside Walkie Walkie, a live Shopify brand, then shaped into practical tools and playbooks for other operators.
WHY WE BUILT DNAWHO CAN PUT THIS TO WORK?
MAKE THE BUSINESS
YOU ALREADY RUN
AI-ready.
Your business does not need to look like a tech company. It only needs work that repeats, waits or gets missed.
SHOPIFY + DTCEcommerce operators
HOW IT RUNS NOW
You manually check the store, orders, ads, support and email flows, then decide what needs attention.
HOW DNA HELPS
AI watches the recurring signals, surfaces what changed and prepares the next useful action for you.
STORE CHECKS / CUSTOMER REPLIES / CAMPAIGNS / REPORTING
LOCAL + PROFESSIONALService businesses
HOW IT RUNS NOW
Enquiries, quotes, bookings, reminders, invoices and follow-ups depend on one already-busy person.
HOW DNA HELPS
AI organises the admin, prepares responses and keeps the next action moving without losing the human touch.
LEAD INTAKE / QUOTES / SCHEDULING / FOLLOW-UP
CREATOR + CLIENT WORKCreators and lean agencies
HOW IT RUNS NOW
Ideas, research, briefs, content, approvals and client follow-ups live across too many disconnected places.
HOW DNA HELPS
AI turns scattered inputs into organised briefs, draft work and clear follow-ups ready for your judgement.
RESEARCH / CONTENT / CLIENT OPS / PIPELINE
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AI handles repeatable work and prepares the next action. You keep control of judgement, approvals and important decisions.
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Every tool, resource, and playbook is unlocked. Access the full collection at /vault/ .