WE MAKE EVERYDAY BUSINESS

BUSINESS.
AI-READY.

DNA builds AI that knows your products, customers and decisions, connects to the tools you already use, and keeps you in control. You get your time back, stop losing money, and find the revenue hiding in plain sight.

AI SEARCH VISIBILITY✦CONTENT ENGINES✦LEAD GEN THAT BOOKS ITSELF✦AI VOICE AGENTS✦MISSED CALLS ANSWERED✦QUOTES SENT SAME DAY✦INVOICE FOLLOW-UP✦APPOINTMENT NO-SHOW RECOVERY✦ORDER STATUS, HANDLED✦ADMIN OFF YOUR PLATE✦GTM STRATEGY✦FULL LIFECYCLE✦ADS: META, GOOGLE, TIKTOK, PINTEREST✦

YOUR BUSINESS IS NOT BEHIND.
THE BUSYWORK IS.

You do not need to become an AI company. You need the repeatable work to stop relying on memory, copy-paste and chasing people.

Enquiries arrive, then disappearGood ideas never get publishedReports arrive after decisions are madeWebsite visits do not turn into enquiriesAdmin spills into evenings

A $20 CHATGPT SUBSCRIPTION
IS NOT A BUSINESS SYSTEM.

A blank chat is genuinely powerful. It is useful for a first draft, a summary or a brainstorm. But it starts from zero every time, and it knows nothing about your business until you make it know. That is not a system. It is a very good typing tool.

WHAT A BLANK CHAT DOES WELL

  • Draft a first reply
  • Summarise a long page
  • Brainstorm names and angles
  • Explain a hard idea in plain English

WHAT YOUR BUSINESS ACTUALLY NEEDS

  • Knows your products, prices and margins
  • Knows your customers and what they have already asked
  • Knows your rules, your tone and your exceptions
  • Works inside the tools you already pay for
  • Prepares the work, a human approves and stays accountable

ChatGPT is the tool. DNA builds the system around it, with the business context, the connections to your tools, and the human judgment that make AI useful, safe and accountable. As an AI automation agency in Melbourne, we ensure you keep ownership of all of it.

SEE IT IN A REAL BUSINESS

A USEFUL SYSTEM
FOR THE JOB IN FRONT OF YOU.

Ecommerce

Store checks, customer replies, campaigns and reporting.

Creators

Ideas, research, content, brand work and publishing.

Solo agencies

Enquiries, proposals, client delivery, approvals and follow-up.

Services and trades

Missed calls, quotes, bookings, job follow-up, invoices and reviews.

TESTED ON WALKIE WALKIE ↗. BEFORE YOURS.

Walkie Walkie is the live ecommerce brand where DNA's workflows are built, tested and improved under real operating conditions. Store monitoring, SEO, content, customer replies, campaign work and reporting are tested there first.

THE RULEWe do not hand clients an experiment we would not run ourselves.
Example Walkie Walkie daily brief showing store checks, drafted replies and content work
THE DAILY BRIEF / OPERATING PROTOTYPE
Operating system prototype flagging store issues, drafting replies and watching product pages
FLAG / DO / WATCH

BEFORE DNA.
AFTER DNA.

BEFORE

  • WISMO messages piling up
  • Missed calls
  • No-shows
  • Invoices you have to chase
  • A week eaten by admin
  • Founder burnout

AFTER

  • AI voice agent answers and books
  • Orders self-track
  • No-shows recovered automatically
  • Invoices chase themselves
  • Admin off your plate
  • Time back

THREE STEPS.
NO GUESSING ON COST.

  1. 01FREE, 30 MIN

    THE CALL

    We listen, understand what's going on, and hand you a resolution or next step you can start on right away.

  2. 02$499

    THE DIAGNOSIS

    Your AI adoption blueprint: what's really happening in your business, where AI can help, and how much time and money it puts back over time. Build it yourself, or bring it back to us.

  3. 03$4,499

    WE BUILD IT WITH YOU

    1-2 weeks, depending on complexity. Already had the diagnosis? It's included, this is the only number you pay next.

JUST ASK
AN AI.

Put your question straight to the assistant you already have open. We have pre-loaded one to get you started, swap it for anything you are actually wondering.

LET'S FIND WHAT AI CAN TAKE
OFF YOUR PLATE.

30 minutes, no pitch deck, no obligation. We listen, then tell you what we would actually do.

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